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Activation design and production
TransLink’s regional transportation strategy, Transport 2050 (T2050), was promoted with a major activation zone at the Pacific National Exhibition from August 17 through September 2, 2019.
The PNE which attracts hundreds of thousands of visitors each year was identified as a high-priority opportunity for public outreach for Transport 2050. The transportation-themed expo featured a world-class animated model of Metro Vancouver 2050, plus a virtual reality experience that immersed the users in a leisurely transit ride in the future.
The zone also accomplished corporate objectives beyond T2050 including the promotion of the Rapid Bus lines, TransLink’s new double-decker bus, TRAMS Museum Bus, TransLink Store, HR booth, plus e-scooter / e-bike demos, electric cars, and more.

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